Service tenet: quality first, customer is supreme, and quality service
Enterprise Concept: Reith own altruism, popular benefit is big, integrity management, returns in good faith
Spirit culture: serve to society , repay to society, owe to society and contribut to society
Behavior culture: pursuit of excellence, loyalty and aggressive, work hard to get innovation, efficient and quick.
Team culture: Unity and friendship, teamwork, pay attention to the faith, superior than results.

Enterprise values: take the credibility as life, take development as drive, take talent people as the basis, take technology as strength.
Enterprise management view: take quality as the basic point, take service as direction, take excellence as standard, take the forerunner as the goal.
Enterprise brand view: take top brand creating as the core to creat tomorrow's star brand.
Enterprise talent people view: People-oriented, respect talent people, looking for talent people, put talent people in important position.

Honest and code of honor - persist reality, make words and deeds identical, abides by the ledge;to loyal to the company, every staff should report the work information Truthfully; to fulfills the post responsibility Earnestly.
Work by responsibility - bases the official duty, study service hard , Sets up the intense dedication to work and the sense of responsibility. Likes the hillock being professional,diligently studies diligently the service; Earnestly fulfills the postresponsibility, sets up the intense dedication to work and the sense of responsibility, completes his work with high quality and the high efficiency.
The unity cooperation - Develop the team spirit, peace and harmony between the colleague, close coordination among unit department, build a very good and harmonious work atmosphere.